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Boost Retention & Repeat Sales with Tournaments

Create tournament games that increase retention by motivating users to return and keep playing with your brand.

Create Tournament Game
Boost Retention & Repeat Sales with Tournaments

Why Tournaments Drive Retention

50% of Participants Make Purchase
50%
of Participants Make Purchase
Participation codes tied to purchases give people a reason to return to your store or site.
6x Increase of Repeat Visits
6x
Increase of Repeat Visits
A live leaderboard creates excitement and encourages deeper interaction with your brand.
10x Longer Time Spent
10x
Longer Time Spent
Only the most engaged customers win, helping you build long-term relationships instead of one-time visits.

How It Works

  • Create Your Branded Tournament

    Choose the game format and customize it with your brand visuals, rules, and prizes.

    Create Branded Tournament with Winday
  • Distribute Participation Codes

    Distribute tournament codes short description text.

    Distribute Tournament Participation Codes
  • Host Active Tournaments

    Publish it on your website, or share the link it on social media, embed it in emails, or display it with a QR code in-store.

    In addition, you can connect your game link to your custom domain.

    Create and Publish Marketing Tournaments with Winday
  • Reach Participants After Tournament End

    Visitors play your game and instantly win a real offer. You get data, traffic, and potential customers — instantly.

    Dashboard with Tournament Analytics data

What It Brings to Your Business

What Tournament Brings to Your Business

Repeat Purchases

Customers revisit your store to get new codes and boost their rank.

Increased Engagement Time

Customers revisit your store to get new codes and boost their rank.

Stronger Loyalty Loop

Customers revisit your store to get new codes and boost their rank.

Cost-Effective Promotion

Customers revisit your store to get new codes and boost their rank.

Try an effective customer retention tool.
You will see the benefits after the first campaign.

Features Built for Growth

Multiple Tournament Game Formats
Multiple Games

Choose from ready-to-use formats like:

  • Match 2
  • Match 3
  • Bubble Shooter
  • Draw 3
  • 2D Shooter
Fully Branded Design
Fully Branded Design

Customize look and feel:

  • Brand logo and colors
  • Visual theme branding
  • Descriptions
  • Branded Emails
  • Brand Landing Page
Sharing and Embedding
Sharing and Embedding

Distribute the tournament in multiple ways:

  • Direct link
  • QR code (Perfect for offline Promotion)
  • Web and mobile plugins
  • Publish to Winday Club
API for tournament codes distribution
API for tournament codes distribution

Winday API automates tournament booster codes distribution:

  • Integration with your CRM
  • Integration into user flow
  • Code distribution and usage tracking

Promote Your Tournament. Publish it on Winday Club.

Your tournament can also appear on Winday Club – our public game hub with thousands of monthly players.
logos
Organic Reach

Organic Reach

Extra visibility through Winday’s social media and partner promotions.

Feature Placement

Featured Placement

Reach a growing audience of high-intent consumers.

Social & Partner Boosts

Social & Partner Boosts

Get top placement in categories, homepage, or seasonal collections.

Looking for more details about how it works? Our Free Plan includes the full functionality.
Get Started Free No credit card required

How to Create a Tournament game with leaderboard for prize distribution

A tournament is a long-running game with a leaderboard that users play repeatedly, and at the end, the winners receive rewards for their place.

FAQ

Have questions about how Winday.co works, what we offer, or how to get started? You’re in the right place.

We’ve collected the most common questions and provided clear answers to help you make the most of your experience. Whether you’re a new visitor or a returning user, this section is here to guide you.

What’s the difference between a Tournament and an Instant Game?

Tournaments are time-limited campaigns with a leaderboard. Players compete for top spots, encouraging replay, sharing, and long-term engagement. Instant Games are quick, one-session interactions with instant rewards.

What kind of businesses benefit most from Tournaments?

Brands looking to increase retention, incentivize repeat purchases, or engage their community — especially in retail, beauty, food, and tech. Tournaments are perfect for product drops, holidays, or loyalty events.

How do I launch a Tournament?

Log in to the Winday Brand Panel, select a game, define the tournament rules (duration, prizes, play limits), upload your branding and offers, and go live. Setup takes just minutes.

Where is the game hosted and how is it accessed?

All games are hosted on Winday servers. You can share your tournament via a direct link, QR code, embed, or publish it to Winday Club for wider reach.

What are Booster Codes and how do they work?

Booster Codes give players a score advantage when activated. You can issue them after a purchase or any custom action. They multiply points earned in-game, increasing a user’s chance to win.

Tournaments can also be restricted to code-only access — great for rewarding paying customers.

You can generate new codes via Winday or upload codes from your CRM.

How does the prize structure work?

Prizes for places 1, 2, and 3 are mandatory and must be set up individually.
Prize for place 4 is optional and, if added, will be automatically assigned to all players ranked from 4 to 1000, with the same reward for each.

Can I collect customer data through the tournament?

Yes. The tournament requires players to register (or login) to participate. All user data is securely stored and accessible in your admin dashboard.

How do I track tournament performance?

Your Brand Panel provides detailed stats: player count, play amount, number of Booster Code activations.

Can I customize the game visuals and mechanics?

Yes. You can brand the interface with your own logo, colors, backgrounds, and messages. If you need a fully custom game or logic, contact us for tailored development.

How do I promote my tournament?

You’ll get a shareable game link, embed code, and QR code. You can also publish the tournament to Winday Club to reach new users.

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