Release Notes January 2025

Don’t Miss New Winday Features to Boost Your Gamified Marketing Campaigns

Take your marketing gamification to the next level with brand-new features added to Winday Marketing Gamification Platform last month. Winday continues growing. Our developers, product managers, and designers work hard to add new features to meet the marketing needs of your business. Check out the most recent updates to the platform we introduced in January.

Brand Landing Page: All Your Games in One Place

More games = more customer engagement = more purchases. From now on, you can create a Brand Landing Page that contains all your Winday Instant Games and Tournaments in one place. Give your customers access to all your games at once. Let them browse your ongoing special offers and choose the one that they truly want.

Example of Brand Landing Page.

Brand Landing Page will help you:

• Nurture brand loyalty
• Showcase more products or services
• Increase conversions

Key Features

Check out the key features of your Brand Landing Page.

Create Personalized Design

Personalize your Brand Landing Page by adding the background image for brand consistency.

Brand Description: Talk About Your Brand

Add short info about your brand for your customers to view on your Brand Landing Page and incentivize them to participate in your games.

Example of Brand Settings Page.

Direct link: Share Your Brand Page

Invite customers to your Brand Landing Page using a unique link. It’s an easy way to share all your games and boost engagement. You can have a link on Winday domain. Check out the example of a Brand Landing Page.

Add Games on Your Domain

Publish the Brand Landing Page using your domain in the URL. Create a seamless brand experience for your customers.

* This feature is only available if you have completed your brand set up on Winday.

Communicate with Your Clients via Branded Emails

Create a seamless brand experience in your next marketing gamification campaign with Winday. Design every step of the user journey with your brand identity from game access, to the in-game experience, to the congratulatory branded email with a discount code.

In case you didn’t know:
One of the options for your players to get your discounts is by receiving the code automatically sent to their email (another option is to copy-paste it from the in-game window). It prevents code loss. From now on you can set up the design of these emails for brand consistency.

Example of Brand Email.

Branded emails will help you:

• Retain brand consistency in multichannel marketing
• Nurture brand loyalty
• Increase brand recognition
• Stand out against competitors
• Boost sales

Key Features

Check out how you can reach brand consistency using Brand email features.

Customize Your Email

Add your brand logo to boost the recognition of your players and maintain brand consistency.

Personalize Brand Email

Add links to your website and social links to your brand email with discount code. It will help you bring more traffic to your website and increase your follower base.

Brand Email Preview in Winday.

In addition to that, a message with the terms of using the discount will be sent to your customers. Winday has pre-written Terms, but you can edit them during game setup.

* This feature is only available if you have completed your brand set up on Winday.

Offer Barcodes to Your Customers for Offline Stores

Create a seamless buyer journey for your customers with the new barcode feature in the Winday Platform. Barcode is a much easier way for your staff to process discounts for your clients in an offline shop. It takes less time to scan the barcode than to enter the code manually. Additionally, this method minimizes human error factors. Finally, we all can agree that it looks really cool.

How barcodes help you achieve your business goals:

• Improve user experience as clients transition to offline from online.
• Speed up the check-out process in your offline stores.
• Incentivize your clients to attend your offline shop.

An example of “You Win” in-game screen with a downloadable barcode.

Key Features

Check out the key features of Winday Platform Barcodes.

Generate Barcode

As you create a new instant game, you can now choose to generate barcodes for your customers. They will be able to download it upon completing the game. Alternatively, you can set up the game to send barcodes to the customer’s email. In this case, they will have a reminder of their prize in their inbox.

Choose from Multiple Barcode Standards

Winday supports different barcode standards to meet the unique needs of our clients. Right now you can select one of six different barcode standards (Aztec, Code 128, Data Matrix, EAN-8, EAN-13, ITF). We’re planning to add more in the future.

New Game Design Themes: Create Holiday-themed Games

Add gamified marketing campaigns to your Marketing Calendar 2025. Winday has added several holiday-inspired skins to help you create unique feast experiences for your target audience.

Add new skins as you create your game or tournament on the Winday Platform. Each game skin includes a unique background image and unique in-game gems.

New holiday-themed skins will help you:

• Launch new products or services
• Engage new target audience
• Grow customer engagement during holidays
• Increase sales

New Holiday-Inspired Skins

Christmas Nights

Create a warm and cozy game to celebrate unity and support.

Chinese Spring Festival

Create a festive game to commemorate the most important holiday in Chinese culture.

Valentine Vibes

Create a game with an Endless Romance vibe to attract couples on St. Valentine’s Day.

Celebration of Beauty

Create a game to entice your customers to celebrate their girl power at International Women’s Day.

Haven’t found the holiday you need yet? Don’t worry, the Winday designer team is currently working on new skins. We’ve only covered the Q1 of the year. Follow our update to be the first to learn about new holiday themes added to our platform.

Boost Your Gamified Marketing Campaigns

Take your marketing gamification to the next level in 2025. Serve more clients, create unique gated games for your most favorite clients, and improve their user experience with the Winday marketing gamification platform.

Generate More Discount Codes – Win More Customers

You asked, and we did. Why limit your discounts, when you have a large customer base? From now on, your business can generate up to 1 million discount codes per game. Engage as many customers as you want with large marketing gamification campaigns powered by Winday.

Build Post-Purchase Funnels and Grow Retention

We always insist that the first purchase is only the beginning of a longstanding and mutually fruitful cooperation between the business and the client. To make your customer retention easier we created a new feature – Access Code Tournaments. What is it?

Access Code Tournament is an exclusive tournament that is only available with a special code.

Screenshot of Access Code Tournament feature.

How it works step-by-step:

1. Create a Tournament in Winday that can only be accessed using a unique code
2. Generate access codes for the campaign
3. Grant access code to your customer as a small prize for a purchase or other actions

Now, your customers can join the tournament with these access codes and compete with other players over lucrative prizes. Keep in mind that a tournament has a minimum of 3 places.

Other Winday Features for Better UX

We added several more features to make the UX for your customers even better.

Optimized Winday Club Game Cards

Our UX design team tweaked the game card that appears on your Winday Club Page. The new design is more aesthetically pleasing and intuitive for users.

Example of Winday Club Games Cards on a Brand Landing Page.

Improved Mechanics & UX

Our Product team tweaked game mechanics and in-game user journey for improved UX and better conversions.

Expand to New Markets with Localization

Expanding to new markets is an efficient way to grow your business. This year will be big for Winday Platform users as we’re adding localization for our games.

How localization helps your business:

• Win customers from your local ethnic community by offering them experience in their mother tongue
• Use marketing gamification on your local markets overseas to attract attention and convert more customers
• Enter new markets with a unique marketing campaign for the best first impression of your brand
• Win customers who haven’t been available before due to the language barrier

An Example of Ukrainian Localization on Winday.

Key Features

Winday enables localization in 2 main areas of the user journey:

Localize Your Games

We’ve localized all in-game texts, including the instructions to create a seamless experience for your clients in their native language.

Localize Your Brand Emails

Apart from localizing the in-game texts, Winday also localized emails with barcodes and discount codes that players receive upon game completion.

Haven’t found your language yet? The Winday team is planning to add more localizations in 2025-2026. Follow our updates to learn.

New Languages

We added two new languages for our games and tournaments:

• Ukrainian Language
• Turkish Language

Participate in the Winday Partner Program

Are you a marketing influencer willing to monetize your audience? Join the Winday Partner Program and earn money each time your followers subscribe to our marketing gamification platform.

Easy Set Up for Partner Program.

Earn 10% monthly for every customer who joins via your link!
How to start:

• Sign Up and become our Partner
• Share your referral link with your followers
• Get paid monthly for each customer you bring to us.

Far and Beyond

The Winday team is working hard to provide the best options for marketing gamification to our clients. We are open to any feedback on ways we can improve your customer experience and the customer experience of your clients.

If you have a feature you want to see on our platform, please let us know.